Hi, I’m Jincheng,
an everyday adventurer,
building ideas by moving through them.

I design guest-centered spatial experiences across apparel, lifestyle, and outdoor contexts—grounded in retail environments, installations, and consumer products.

My approach blends user research, material exploration, rapid prototyping, and cross-functional collaboration—driven by real demand, aligned with brand strategy, and focused on elevating real-world interaction.


Linkedin
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[email protected]
Resume available upon request




Experiences

Lead Designer - Outdoor Gear & Drinkware
Beneunder (performance apparel & outdoor lifestyle brand) / Jun 2023 - Jan 2025 / Shenzhen
Led the design direction for Beneunder’s expansion from Performance apparel into outdoor products, with a focus on brand-aligned guest experiences across new product categories, reporting to the VP. Built and mentored a 7-person design team. Successfully launched multiple SKUs.
Co-founder & Design Lead
Rán Design / Nov 2021 - Jun 2023 / Shenzhen
Co-founded and led a multidisciplinary studio focused on brand storytelling across retail and cultural environments. Directed spatial design strategies rooted in user surveys and real-world needs, translating cultural and lifestyle contexts into guest experiences with tangible brand outcomes.
Assistant Designer (Project-Level Contributor)
Domani Architectural Concepts / Jun 2020 - Nov 2020 / Guangzhou
Worked closely with the Design Director to lead spatial concept development and implementation for retail flagship and installations — aligning brand values with storytelling and material strategy, in coordination with fabricators and construction teams to ensure precise execution.
Design InternGood,Rich / Sep 2019 - Dec 2019 / New YorkContributed to material palettes, spatial detailing, and early concept work for high-end hospitality across North America and the Maldives. Collaborated with senior designers on design development within cross-regional teams.
Teaching Assistant - Visual Communication 3
ArtCenter College of Design / Sep 2021 - Dec 2021 / Los AngelesMentored students through feedback and design critiques in an undergraduate studio

Education

ArtCenter College of DesignBachelor of Science, Environmental Design / Sep 2016 - Aug 2019, May 2021 - April 2022 / Los Angeles


Awards

A Design AwardBronze Winner / 2022
IDA International Design AwardsSilver Winner / 2018
Key Skills

Retail Design Installation Design Consumer Product Design
Brand Storytelling Creative Direction Concept Development Spatial Storytelling Design Strategy Cross-Functional Collaboration Design Leadership User Research Prototyping Material Strategy



Design Tools

Cinema 4D Rhino Solidworks SketchUp Vray Enscape Unreal Engine AutoCAD Revit Adobe Creative Suite Microsoft Office Suite Smartsheet

Get in touch


Linkedin

Instagram
[email protected]
©Liujincheng Zhang